Category: Music

I do not like rock music and here are four reasons why

I do not like rock music. Friends have already suggested this is the tip of some iceberg of insecurity and self-hatred or un-American brain activity I’m not dealing with, so I thought I’d write about it, get my predilections and hypocrisies out in the open. What do I mean by rock, first of all? Does […]

The Sweetwater Model: How to Actually Win On Expertise and Friendliness

An interesting marketing insight backed by a real investment in customer service No one, incredibly, seems to have written the Harvard Business Review (HBR) case study on Sweetwater and their business model. I’ll just have to do a poor man’s version here, because I think something notable is going on at Sweetwater, one of the […]